The newest craze in the ever popular line of interactive toys, Kookeys are adorable plush pets that come with a special key to "unlock the fun" in KooLand, a virtual world designed specifically for kids. After purchasing a stuffed pet, kids are given a secret code to enter the virtual world. Theyre then transported interactively to the Magical Island in the Sky a land discovered in 1851 by young adventurers Sylvester Von Koo and Mackey Moose where all animals - dog, cats, frogs, lions, dragons and rabbits - live in harmony. Once youve arrive in Kooland youll be greeted by the welcome wagon with a welcome parade in your honor. There youll win prizes and earn Koocoins to purchase a home for your Kookey.